QUEENS’ OFFICE ID and social

Queen’s Office branding evolved around a vibrant, non-traditional LGBTQ+ aesthetic, predominantly using bold red hues. The logo, resembling a billboard, merges modernity with drag culture’s flamboyance. It features sleek typography with an elegant twist, creating a captivating and legible design. The absence of the usual traditional gay visuals conveys a fresh, progressive image. The billboard-style logo hints at showmanship, while the red color symbolizes passion and confidence. This branding aims to attract diverse talent and clientele while paying homage to drag’s bold and dynamic spirit.