FIEL – HEALTHY PETS

I Designed a compelling visual identity for a pet food brand – from Royal Canin.

The combination of traditional and vintage representations of cats and dogs through gravure and watercolor, with a modern and risky logo, creates a visually appealing and attention-grabbing look and a bit unusual for the pet food market.

The use of light colors, gravure, ink, and watercolor ties the brand’s aesthetic to the natural ingredients used in your recipes. This approach helps to reinforce the brand’s focus on natural and homemade recipes that appeal to consumers who value flavor and quality.

In addition to the visual elements, the emotional link created through the sight of the animals is way to establish a connection between the brand and consumers. Pet owners tend to have a strong emotional attachment to their pets, so the use of animal representations is a powerful way to tap into that emotional connection and create a sense of trust and familiarity with the brand.