I’m Pedro Machado, a Portuguese Visual Communication Designer currently living and working in Zurich, Switzerland.
Shortpholium is my creative playground, a home for the projects that keep me inspired.
I’m a dedicated creative director with a profound commitment to excellence and focus on delivering extraordinary and memorable experiences. My professional journey is marked by a rich tapestry of multicultural and multidisciplinary experiences, encompassing branding, packaging design, product design, digital media, interactive digital signage, architecture, graphic design, video editing, and illustration.
Throughout my career, I’ve had the privilege of guiding creative teams and designing branding visions that encapsulate the essence of companies and projects. Strong visual communication strategies are my forte, and I’m dedicated to crafting efficient visual systems that pave the way for their success.
While I’m passionate about staying at the forefront of emerging technology and its influence on contemporary culture, I also recognize the profound importance of infusing the human element into the creative process.
Fostering meaningful dialogues between creators and users remains a core value in my professional personality.
Consistently researching emerging technology’s influnece on today’s culture while emphasizing the need for a human touch in dialogues between creators and consumers.