Visual Can for Coca cola Mexico

Visual Can is a shrink system that wraps mono material film around existing individual cans. It features dual printing capabilities for both the interior and exterior, enabling the inclusion of promotional codes on the lid.

For Coca-Cola Mexico, I created special designs for different  themes such as Happy Mother’s Day, Mexico’s National Foobal Team, and Music Concert Specials. Each theme was tailored with local visual elements, drawing inspiration from Mexican folklore or the football brand.

I researched Mexican folklore, focusing on traditional patterns and symbols. I selected motifs that best represented the cultural richness and vibrancy of Mexican art. I then adapted these motifs, blending them with modern design elements to ensure they aligned with Coca-Cola’s branding.

The result was a series of visually striking designs that honored Mexican heritage and resonated with the local audience, all while meeting the aesthetic standards of a global brand.

These designs were intended for limited edition batches.