BABELĀ 

The BABEL road show digital book store is an innovative and unique project that allows users to access and purchase ebooks from a digital cube installed in retail shops and malls. The cube is designed with a black metal structure in the shape of BABEL’s square logo, which is eye-catching and recognisable.

The cube consists of several digital signage solutions, including touch screen apps with a user-friendly interface that allows customers to navigate through BABEL’s portfolio of ebooks, view promotions, highlights, author interviews, and make secure transactions to purchase and download ebooks.

In addition, the corporate IPTV channels provide a platform for BABEL to promote their products, advertise their new releases, and showcase their author interviews, which helps to create a more immersive and engaging experience for customers.

The cube’s environment is designed to be dark, which allows the digital signage solutions to stand out, creating an attractive and captivating space for customers to explore content.

The project’s hardware structure is designed to ensure that the cube is stable, durable, and easy to transport, making it possible to take the digital book store on a road show to different retail shops.

Overall, the BABEL road show digital book store immersive experience for customers, including video and audio, that promotes BABEL’s portfolio of ebooks and increasing their visibility in the market.

Madrid 2010