ZOom Tour promotional materials and VJ

Design artwork for a music album and live show tour.
Promotional materials –  Posters, Flyers, Social Media and TV, print ad.

ZOOM features a strong yellow color and a blurred portrait with movement to convey the singer’s electronic approach for this album.

The word ZOOM is prominently displayed in large and bold in the cover and in all posters and outdoors. The title is surrounded by blurred yellow shapes that suggest motion and energy.

The tour dates and locations are listed in bold yellow text, and the background features the same blurred shapes as the album cover, suggesting a sense of movement and energy.

For the stage design, the backdrop features a large LED screen that displays animated visuals in the same yellow color and blurred shapes, which move in sync with the music. The lighting design also features bright yellow lights that highlight the artist and add to the overall electronic vibe of the show.

The design for ZOOM is cohesive, with a strong visual identity centered around the use of a bold yellow color and blurred portraits that convey a sense of movement and energy.

Lisbon 2011