INFOGRAPHICS system

Design system developed for Amcor to help manage the company’s massive library of marketing materials. The system includes guidelines for typography, color palettes, imagery, and layout, which helps maintain a consistent look and feel across all of Accor’s marketing collateral.

When it comes to illustrations and infographics, I developed a library of simple, geometric-based illustrations with pastel colors that are used across a wide range of products and campaigns. To keep the library fresh and diverse, I commissioned partnerships with a number of independent artists and designers who are given the opportunity to contribute to the library.

To ensure that all illustrations and infographics adhere to the overall style and tone of the Design system, I developed a detailed style guide for artists and designers to follow. This guide includes specifications for color, shape, line weight, and other elements that contribute to the overall aesthetic of the illustrations.

This system is an example of how a large organizations can develop a design system that allows for diverse contributions while maintaining a consistent look and feel.