COFFEE PACKAGING bio based shift AND PROMOTION

I designed new packaging extension that follows LOFBERGS brand guidelines to be visually distinctive, highlighting the bio-based material used and keep consistency within the their product portfolio. I used a natural color and combined it with the brand color to emphasise the sustainable aspect of the packaging and of the material shift.

I used a video showcasing the production lines and the process of making the shift to the new packaging could be very effective. This demonstrated LOFBERGS’ commitment to sustainability and helped to educate consumers about the benefits of preferring bio-based materials to pack the products they consume.

To promote the shift, there was also a social media campaign using relevant hashtags to engage with consumers and raise awareness about the sustainable packaging.

I highlighted the fact that the products is now packed in the new bio-based material – by using green and the standard official logos –  and communicated the benefits of using sustainable packaging to preserve the flavor and quality of the coffee.