








WSI
Wall Street Institute is a English language school that provides individuals the opportunity to learn the most universal language spoken across the world. In today’s globalized world, English is an essential tool for communication and understanding, as it is the primary language used in international business, education, and travel. The scholl tagline is Learn English, Live Life.
The campaign highlights the fact that not knowing English can put individuals in potentially dangerous situations, such as miscommunications or misunderstandings. Therefore, learning English is crucial to ensuring personal and professional success and safety.
To convey the importance of learning English, Wall Street Institute campaign uses bold red color and comic-style illustrations to visually communicate the significance of the language. The comic-style illustrations depict scenarios where English is essential to survival, making them fun and easy to understand while still conveying the seriousness of the situation.
Lisbon 2010
