ROYAL CANIN SHIFT

Using transparency and paper in the new packaging helped conveying a sense of naturalness and sustainability. It also helped customers see the contents of the package more easily, which can be especially important for pet food since many owners like to check the quality and freshness of the food before purchasing it.

When designing the layouts, I also experimented with different transparent windows’ shapes and sizes to make it more eye-catching, memorable and on brand.

Overall, the shift to a more sustainable packaging solution is a positive step, and exploring the capabilities of the new materials is a great opportunity to create a package that not only protects the food inside but also reinforces the brand’s commitment to sustainability